A digital marketing company specializing in influencer marketing, Cityweb is your go-to source for digital marketing solutions. We have a team of experienced specialists that can help you locate the perfect influencers for your campaign, bargain on your behalf, track the results of your campaign, and offer you with insights.
What is influencer marketing?
A digital marketing company specializing in influencer marketing, Cityweb is your go-to source for digital marketing solutions. We have a team of experienced specialists that can help you locate the perfect influencers for your campaign, bargain on your behalf, track the results of your campaign, and offer you with insights.
So, with marketers shifting away from traditional advertising and concentrating on influencers as the new, prime connection to target people, influencer marketing is the go-to technique if you want your brand to thrive in this evolved market.
In essence, influencer marketing is a type of social media marketing that leverages content creators, also known as influencers, to promote their products and services to the public and attract their target audience in order to (ideally) drive profitable customer action.
Influencer marketing is so successful because of the impact that social media has in the digital landscape, with influencers serving as the primary driving force behind social media platforms.
But why do content creators play such an important part in the media, and how do they manage to build such a loyal following of like-minded individuals who put their trust in these influencers?
What is an influencer?
Before delving into the magical talents that appear to have become a core marketing approach today, it is generally best to first grasp what an influencer is. While there are many other sorts of influencers, this term usually refers to a common definition that denotes a person with a well-established online media presence. They create content in a specialised area, such as video, images, or blogs, to entice their audience to 'follow' them and their talent.
These folks become devoted 'followers,' following the influencer's content and chats, developing a virtual bond and trusting and believing in the issues, discussions, and work that they share with their audience.
Connecting social media influencers with brands
Influencers often focus their conversation and engagement on a specific topic. Their followers are thus people who share similar interests and are frequently looking to learn more about a particular issue by consuming the influencer's content.
With social media allowing anyone to create an account and become a content provider, users can work their way up to a virtual status where their followers admire them.
They become figures with the ability to teach, engage, and 'influence' a vast number of people, changing and democratising communication, and thus the marketing ecosystem, allowing people of all types to take on an authoritative role in society to advertise a brand.
Why is influencer marketing important?
Influence marketing is a rapidly expanding marketing channel, making collaborations with companies and creators extremely profitable. With the worldwide influencer marketing market valued at around 13.8 billion US dollars in 2021, this notion continues to expand as a key sector in the area.
Providing individual brands with the ability to promote their products and services through their endorsement on social media platforms with a significant follower base, 89% of marketers believe Instagram alone to be a key platform for their influencer marketing initiatives, followed by YouTube with 70%.
In some ways, influencer marketing is a larger-scale version of the movie or music celebrity endorsement of companies that was popular in the 1940s and 1950s. And, with today's great expansion of social media, we notice that among hundreds of millions of users, some become incredibly popular. In this way, they can sway people's decisions about what to test, buy, or subscribe to.
People are no longer as engaged with traditional brand advertisements as they once were. As a result, brands required a more innovative way to reach out to their potential customers, and the influencer marketing strategy evolved as the primary tool for adapting to this new digital marketing environment.